Platinum
Pure, rare, eternal-these qualities set platinum apart. The metal of choice for late 19thand early 20thcentury royalty-in both Europeand Hollywood-this precious metal has enjoyed a surge in popularity particularly among discriminating bridal jewelry buyers.
Strength & Density
Platinum’s strength surpasses both gold and silver and assures your most precious diamonds and gemstones will be protected and secured. Platinum is one of the strongest, most enduring and densest metals. In fact, a piece of jewelry containing 90% pure platinum weights 60% more than a 14-karat gold piece of similar size.
Quality mark & purity
Platinum jewelry has a high level of purity that makes it naturally hypoallergenic and, thus, the perfect choice for people with sensitive skin. In the United States, platinum jewelry generally contains 80-95% pure platinum. By comparison, 14-karat gold is only 58.3% pure gold. Jewelry marked only “Platinum”, “Pt”, or “Plat” contains at least 95% pure platinum. Platinum content can also be marked by 999 for 99.9% pure platinum, 959 for 95% and so on. In the United States, jewelry containing less than 50% pure platinum cannot be marked with the word “Platinum” or any abbreviation thereof.
Durability
Platinum’s durability makes it ideal for wearing every day, as it sustains very little metal loss over a lifetime of wear. Over time, platinum jewelry will develop a natural “patina,” which can be returned to a bright, white shine with a simple re-polishing.